Sell your car the Irish Way!

13/03/12

In the second of our series of blog posts on how to make your car advertisements more engaging and creative for the potential buyer, we’re going to take the up-coming St. Patrick’s Day celebrations as inspiration this month. And no, that doesn’t mean just putting whiskey in to your adverts!

The Irish are all about good humour and good luck – their national identity being typified by the green four-leafed clover. Perhaps you’re selling a green second hand car, or your car has a good efficiency rating? Whatever it’s green credentials, this will keep you right on the Irish theme – as will highlighting the lucky buyer’s spoils if he drives away in your used car. Whilst many people will simply list the dull statistics or the need-to-know info, telling funny or interesting anecdotes about the vehicle will endear readers toward it – perhaps the purchase of this car started a string of luck for you, or you’ve been through thick and thin together?

Of course, luck and humour aren’t the only things we associate with Ireland – there’s Guinness too! Whilst we’re not too sure how you could shoe-horn an alcohol reference in to your advert, you could always compare your second hand car to the stout favourite – perhaps you’ll need patience, perhaps it’s an acquired taste, or perhaps it’s just got leather seats in that rich, brown colour? Once you’ve finished stretching that metaphor, why not try with Irish dancing? Perhaps the used car you’re selling comes with a Michael Flatly-Top? Or do you just want to get your car sold without a big old song and (river) dance?

When it comes to selling a second hand car or used car, there’s a number of ways to make yours top of someone’s list – and one of those ways is to create a compelling and different advert, especially something that’s topical. Injecting a little creativity into your approach is likely to reap top benefits for your sale, to be sure, to be sure.