As far as Japanese car brands go, Suzuki is one of the smaller ones but it still competes with the big boys. Known for its range of compact cars and 4x4s, the company has a distinguished history and never fails to pull a surprise out of the bag. If you’re looking for a small but perfectly formed auto with the reliability and quality that’s become a hallmark of Japanese cars, a Suzuki is for you.
Michio Suzuki formed the company in 1909 and initially its main focus was on weaving machinery. However it soon became apparent that diversification was needed and Suzuki ventured into cars in 1937. After ceasing production during the Second World War, the demand for cheap personal transportation in Japan skyrocketed and Suzuki was able to fill the gap with the Suzulight which proved a great success.
During the 1960s and 70s, the company continued to build on its accomplishments with the release of the Fronte 800, Jimny 4x4, Alto and SC100. The defining feature of them was a small size and ‘can do’ attitude which has been a mainstay of the brand ever since.
Suzuki was truly a global force by the 1980s with a presence in the US, Canada, Australia, Pakistan, UK and India. People couldn’t get enough of the small, affordable nature of its autos. The Cultus and Escudo 4x4 were slightly larger than previous models but were nonetheless successful. The company even cornered the roadster market with the Cappuccino in 1991.
First released in 1993, the Wagon R is arguably Suzuki’s best selling car. Clever engineering and design work meant that the inside space was cavernous for such a small car. It has been a fixture at the top of Japanese sales figures ever since.
The company continued to dominate its niche and by 2003 it had been number 1 in ‘kei car’ (Japanese for micro-car) sales for 30 years. The Swift, Alto and Twin released around the same time illustrated the reason why perfectly.
Suzuki cars never fail to surprise and the company always has a trick up its sleeve (as the infamous 1996 Escudo Pikes Peak supercar proved). You’ll get something that’s affordable, a pleasure to drive and very reliable; each one carries the Japanese reputation for excellence. There are some great deals on used Suzuki cars to be had here at Motors.co.uk, and big money off is the norm thanks to impressive discounts.
Do yourself a favour, get a Suzuki and experience a unique style of motoring!