Chrysler is one of the ‘big 3’ car companies in America and the parent of famous marques such as Dodge, Jeep and Ram. It has had a turbulent history, but has never failed to produce exactly what the customer wants. Renowned for big, bulky and brazen autos, it’s easy to see why the brand has such a huge following.
The company was created in 1925 and immediately saw success with the affordable but well engineered Chrysler automobile. With a 6 cylinder engine, it wasn’t exactly fast but got the job done and was well ahead of its time with numerous features that weren’t found on any other car. The 1930s saw a boom in sales during this period the company organised its brands into a hierarchical structure based on price.
Plymouth, DeSoto, Dodge, Imperial and Valiant were all successful umbrella brands of Chrysler, but the company also acquired Jeep and Eagle during the late 70s and early 80s. It’s clear the company became a giant in the automotive world and the trend has continued right into the modern era.
The company has created some fantastic cars over the years and has kept the original mentality of ‘affordability and durability’ right across the board. However, it proved flamboyance was part of the mix as well with the Plymouth Barracuda, GTX, legendary Dodge Charger and awesome Dodge Viper.
Numerous takeovers and changes in direction have sullied the Chrysler name somewhat in recent years, the Crossfire being a prime example. Despite this, it hasn’t failed to keep hold of its position as one of the giants of motoring and continues to do what it does best- produce a range of great cars that give you more for less.
Getting hold of a second hand Chrysler is the best thing to do as you’ll pay much less money for it, but still have the full experience. You can find pretty much anything from the Chrysler stable at Motors.co.uk and enjoy the special brand of American motoring.