Swansway Group

Swansway Group Dealerships

Swansway Group is a family-owned motor group with multiple locations across north west England and the Midlands. They manage 20 approved franchise dealerships for top brands like Audi, Fiat, Land Rover and Peugeot, selling a range of new models. Swansway Group dealerships also sell second-hand vehicles, featuring brands such as Nissan, Ford and Suzuki.

A number of aftersales services are offered at Swansway dealers and repair centres. You can book your vehicle in for servicing, buy parts, or simply pop in to receive advice on good vehicle management and what finance options are available. For disabled drivers, affordable Motability schemes are available to ensure you can get on the road safely.

History of Swansway Group

The Swansway Group was founded in 2003 by Michael Smyth – a man with 35 years in the industry – when he purchased the shares of LC Charles Ltd, acquiring four dealerships in Crewe, Stafford and Stoke. Two years later, the Smyth family established a brand-new Volkswagen van centre in Preston.

The company expanded from there, obtaining new dealerships, and opening a parts dealer, repair centre and fleet facility. Swansway Group steadily expanded across the Midlands and North West, and in 2016 opened its super site in Chester, which display cars from several leading brands.


Cars sold by Swansway Group

One of the chief benefits of buying a vehicle through Swansway is the excellent variety luxury and economy brands on offer. You’ll find a range of compact hatchbacks like the Citroen C1, comfortable seven-seaters like the Volkswagen Touran, and luxury saloons like the Jaguar XE.

Swansway can even accommodate sports car enthusiasts seeking a high-performance vehicle, as the Chester dealership stocks cars like the sleek and speedy Abarth 124 Spider. And if you’re a business customer, you can contact the group to discuss competitive business and fleet options.

Other Swansway Group services

You can use Swansway Group for the following services as well (may vary by dealership):

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Blackburn Audi

Tirdent Park, Whitebirk Drive, Blackburn, Lancashire, BB1 3HT
119 cars in stock

Carlisle Audi

Kingstown Broadway, Carlisle, Cumbria, CA3 0HA
79 cars in stock

Crewe Audi

Crewe SEAT

Crewe Volkswagen

Third Avenue, Weston Road, Crewe, Cheshire, CW1 6XZ
54 cars in stock

Motor Match Bolton

Folds Road, Bolton, Lancashhire, BL1 2ST
49 cars in stock

Motor Match Rochdale

Queensway, Rochdale, Greater Manchester, OL11 2NR
39 cars in stock

Motor Match Stockport

214 Wellington Road South, Stockport, Manchester, SK2 6RS
58 cars in stock

Preston Audi

Nelson Way, Preston, Lancashire, PR2 2JZ
83 cars in stock

Stafford Audi

Hurricane Close, Primepoint 14, Stafford, Staffordshire, ST16 1GZ
131 cars in stock

Stafford Land Rover

Valley Drive, Stafford, Staffordshire, ST16 1NZ
69 cars in stock

Stoke Audi

Stanley Matthews Way, Trentham Lakes, Stoke-on-Trent, Staffordshire, ST4 4DD
137 cars in stock

Swansway Chester Abarth

Swansway Chester Alfa Romeo

Bumpers Lane, Chester, Cheshire, CH1 4LT
18 cars in stock

Swansway Chester Citroen

Bumpers Lane, Huntington, Chester, Cheshire, CH1 4LT
28 cars in stock